What makes us the goodtwin?

Welcome to goodtwin.

Founded by Lucie Watson, who after 10-years of building label services company Platoon, and launching the careers of Billie Eilish, Jorja Smith, Victoria Monèt and more, has seen an opportunity to partner with artists in a new way.

We believe that a true partnership is both parties working hard, to set and achieve goals and to grow together.

At our core, we aim to be the good twin in the relationship between an artist and their label. In such a complex industry, we believe that artists are the real visionaries and with our industry knowledge and experience, we can partner together to realise their full potential.
What makes us the goodtwin?

Welcome to goodtwin.

Founded by Lucie Watson, who after 10-years of building label services company Platoon, and launching the careers of Billie Eilish, Jorja Smith, Victoria Monèt and more, has seen an opportunity to partner with artists in a new way.

We believe that a true partnership is both parties working hard, to set and achieve goals and to grow together.

At our core, we aim to be the good twin in the relationship between an artist and their label. In such a complex industry, we believe that artists are the real visionaries and with our industry knowledge and experience, we can partner together to realise their full potential.

We want you to be in the driver’s seat of your career. You set the vision. You call the shots. Think of us as your partner-in-crime, your second brain, your hype team, your team to execute. Our job is to mirror your hard work, amplify your ideas, and help turn your goals into reality.

That means showing up, setting goals, asking questions, pushing your team, hustling smart and owning your path.

When artists are all-in, we’re all-in. And when that connection clicks, BIG things happen.